Although I have not posted for a long time- I’m back now (and hopefully for good) with a post related to the new H&M campaign. At the end you have a few pictures with a partly vintage outfit – to keep the tradition. 🙂
Let’s return to the H&M campaign-I don’t not know if you noticed but big business campaigns are becoming more specific for certain types of buyers. It’s normal that these companies want to make profit and grow. What’s wrong here? That in these campaigns are used certain “looks” and ideas just for profit and that do not aid those cases. Usually they make you feel special, unique and beautiful, under the premise that you are different. Basically you confirm what you already knew – you’ve always been a great but when it is validated by a strong brand it becomes more important, doesn’t it?
Now, what about this campaign from H&M? On the rhythms of “She’s a Lady” (cover the Lion Babe) are presented stereotypes of strong women who feel good in their skin. And that’s great, of course! Plus size models, women with hair armpits, trans models, boxers ?! (we have no feminine for boxer in Romanian which is sad ..). I liked the video cuz’ it has a really cool vibe! Then- what’s the problem? It’s just an advertisement! More than that-is an advertisement that wants to show you that H&M says something extraordinary, says it supports women -each and every one of them.
Here’s the catch- H&M does not support women-take for example in Asia- their female employees who are paid below market price, working from morning to night – and are also dismissed when they become pregnant.
And it’s not just about its employees (where many other irregularities have all surfaced last year) but also their shops where-for example- the plus-size clothes are found only in certain locations.
After all- we really need to be told what we already know? And if we really need encouragement let’s pay attention to the people around us who count and not only want companies that profit from even our emotions.
And below a few pictures and some earrings vintage pullover H&M because I am a complex person, ok ?! : P